Improve your website performance is the most important issue for your business. How well is your website performing? Are you satisfied with the amount of customers who view your website? Do you get enough business through your website? By reading this article you will be in a position to do something about all three questions. Improve your website performance is the most important issue for your business.
It’s all very well having a nicely designed and appealing website for your business but it’s of no use if you don’t get the customers to visit it. The number one term you will find associated with this is search engine optimization. You will find endless sources on the Internet telling you to optimize this and optimize that but what does it all mean?
Search engine optimization simply means making your website as friendly to search engines as possible. Search engines such as Google, Yahoo, and MSN provide your business with the ability to reach a huge amount of customers, they are by far the most successful method to boost sales for your business. If your website is nicely optimized then you will have a greater chance of appearing higher up on the search engines.Ebondhu provides a lot of SEO opportunities. Click here to show our services
Most customers will type in a phrase into the search engine and view the first couple of websites that it finds, they will usually be successful in finding what they were looking for on the first page of results. Statistics show that customers very rarely look further than the first page (90% don’t look past the first page) so what good is it if your website was on page 10? This is where search engine optimization comes in, it will give your business a greater chance of being on that first golden page in the search engines.
There are many methods that all contribute to a higher ranking but some are more influential than others. The first factor is having a well built website. This is a standard feature that all website design companies should offer.
The second method is keywords. Keywords are the words that are associated with your business, the idea is to include these words in your website so when a customer types in a phrase in a search engine, your website is more likely to appear. Keywords should be chosen carefully to target the correct market for your business. It’s no good targeting the word “Fruit” if your business sells website design.
The third factor that contributes to a high search engine ranking is backlinks to increase Website Performance. This simply means a link from someone else’s website to yours. The more links you have to your website the better. Search engines view your backlinks as a sign of popularity and obviously the more popular you are the more successful you appear.
One of the best methods for this is to submit your website to online directories, not only will you get a backlink but you are also likely to get a lot of customers coming to your website from that link. Make sure that you select trusted directories and one’s that can relate to your business, there is a chance that you will get penalized by search engines if you sign up to link farms (websites that collect lot’s of spam and poor quality links).
Finally, having a website that is constantly updated also gives you a boost in terms of search engines as they like to see fresh content. This is also likely to draw customers back to your website as they know they are likely to see something new. This in turn will boost the amount of traffic you get to your website which will also help in gaining a higher search engine rank.
These are just some of the methods in which you can improve your website performance, there are many other factors that contribute to a high search engine ranking. Most are an on-going process so it is very beneficial to your business to continually try to improve your performance as there is always someone competing against you for that top spot.
Website Performance increase strategies
There’s a proven way to make money online, you can do this by selling information or knowledge you have.
The great part is you’ll be your own boss. You’re work from your home, while earning money on line. Isn’t this fun?
But to successful, you’ll need to promote your website for increase website performance.
Make a comprehensive marketing plan where you’ve clearly identified your markets and how to appeal to them. You’ll also need to
work closely with your web team to optimize your website, so your business connects with both the human audience and content spiders.
But remember – you can only do some much promotions and marketing before you fall flat on your nose. Be sure you have the following elements present in your website.
To promote your website successfully, you need to have great products and services. Otherwise, they will come in to look but won’t buy. Your promotional efforts will be a total waste.
Make sure your website is perfectly positioned, to sell and process orders. If your e-commerce aspect is not secure, then no one will buy. No matter how many great products you have. No matter how many links you swap with, promoting your website will just be a waste of time.
Third element – internet marketing, means you need a marketing plan which clearly speaks to your audience. Make sure that it’s at a price you can afford. If you spend too much on your promotional efforts, only to have it die down because of lack of funds, you will lose your momentum. So stick to a promotional budget you can afford.
So how do you promote your website?
Keep your website design basic and user friendly. This means minimizing the use of animation or outlandish colors. Make sure your content has the appropriate keywords in them, so that search engines can read and put you at the upper top of the rankings.
Optimizing your website for search engine rankings
Make it a point to submit your website to two of the most popular and heavily used crawler based search engines – Yahoo and Google. If your promotional budget is small, make sure it’s keyword rich. Then submit, wait patiently for a few months before it to appear. Or you can do a sponsored listing if you have a bigger promotional budget.
Submit your website to directories. This is free; and many SEO experts say you’ll dramatically increase your chances of appearing at the top of the search engine results. Try these directories: MSN, Yahoo, Google, AltaVista, and Inktomi, for starters.
Do swap links with other websites. Only after, you’ve researched their websites to see if you’re a fit for each other. Some will refuse to swap links, but don’t let it throw you. Just keep trying.
Post authoritative comments about subjects you are knowledgeable about. A majority of these forums give you the freedom to put your URL at the bottom do so.
Lastly – write articles about subjects you are an expert on. Submit these articles to the directories that have big audiences. Include your URL and byline. Soon, you’ll get the traffic you need, because of the promotional efforts you’ve done.